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A nonprofit, community-based, grassroots organization dedicated to preventing substance use
and promoting the mental, physical, and social wellness of our youth.
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Hot off the Presses!
Check out the TECH November Newsletter. 

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What Most Youth Think & Do May Surprise You

Most youth do NOT engage in substance abuse, but most may think their peers do. Similarly, parents may think most teens drink alcohol, but they may not think it is an issue they need to address with their own child.​ Our strategy to promote Positive Community Norms corrects misperceptions like these, and in the process, helps us all shift perspective, attitudes, and even our behaviors for the better.



​what we do                              

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Check out our Community Calendar

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Hidden in Plain Sight Exhibit
Workshops and Seminars
TECH Youth Coalition
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Hidden in Plain Sight is an exhibit of a "typical teenager's bedroom" that gives valuable insight to parents for signs of drug use or abuse.
Learn More
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Our workshops and seminars are designed to teach how to hear the conversation (what teens and their parents say), and then steer the conversation to correct any misperceptions and promote the positive norms. In other words, find the untold goodness and continuously spread it through mass media marketing efforts, school-based activities, or even dinner table conversations.
Learn More
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TECH, our Youth Coalition is a group of 6th-12th graders that engage their peers through workshops and seminars to act as agents of change.
Learn More

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Can you help us to continue serving the youth and families of our community? You can make a donation to our fund drive. Your donation is 100% tax-deductible and is greatly appreciated!
DONATE TODAY

Promoting the Positive

At the core of our campaign is the Positive Community Norms, an evidence based strategy that works to correct youth misperceptions of underage drinking and substance abuse. Read more here...
"ITC's real conversation and engagement with youth and adults is at the heart of building the village of support, prevention, and intervention our youth need." 
Washington State Representative Lisa Callan.
Influence the Choice - Drug Prevention Alliance for Youth is funder by a grant from The Office of National Drug Control Policy, The CDC, and our generous community donors.
We are a 501(c)3 nonprofit organization, EIN #82-3948931
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  • Home
  • Programs and Events
    • Power of Me, Power of We
    • Student Video Contest
    • Community Education
    • Hidden in Plain Sight Exhibit
    • Youth Leadership Events
    • Action Forum for Youth
    • Calendar of Events
  • TECH Youth Coalition
  • Resources
    • Positive Community Norms
    • Community Resources
    • Healthy Youth Survey Data
    • Supporting Our Community in Complex Times
  • About Us
    • Our Team in Action
    • Staff & Executive Committee
    • Want to Volunteer?
    • Environmental Strategies of Change
    • Contact
  • Donate
  • ITC Spring Fun Run
    • Influence the Choice Spring Fun Run
    • Individual Registration
    • Family Registration
    • Sponsorship
  • Our Community Partners